Every bold idea starts with
a bit of wandering

Your Brand’s Social Compass

At Wandering, we create strategic, actionable Social Media Playbooks that give brands and agencies a clear route to success. Whether you’re a hotel, airline, restaurant, winery, or consumer lifestyle brand, our Playbooks provide the guidance your team needs to navigate platforms with purpose and get results.

From platform-by-platform channel strategies to content pillars, tone of voice, and best practices, each Playbook is tailored to your brand’s unique story, goals, and audience. We also offer hands-on training to help your team bring the strategy to life with confidence.

Wandering works directly with brands and in collaboration with agencies, delivering clear, impactful social strategies that blend creativity with structure — so you can stop guessing and start growing.

Worked with

We’ve developed social media strategies and Playbooks for leading brands:

Our Services

  • Tailored, platform-by-platform strategies covering content pillars, posting frequency, tone of voice, and best practices. Designed for food, travel, and lifestyle brands who want clear guidance they can implement in-house or with agency partners.

  • Interactive training sessions to help your team understand the Playbook and apply it confidently, from content creation to platform optimisation.

  • White-label Playbooks and strategies for agencies seeking expert social media support for their clients in the food, travel, and lifestyle sectors.

  • Bespoke strategy or consultancy for projects outside the Playbook framework, tailored to your goals and timelines. When needed, we tap into our network of trusted creative specialists — our “Wanderers” — to bring in the right skills for your project.

Contact Us

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