Mapping your route
to social media success
At Wandering, we believe the best journeys start with a clear map.
We create tailored Social Media Playbooks and training for food, travel, and lifestyle brands — giving you the direction, clarity, and confidence to navigate every platform with purpose.
Whether you’re a hotel, winery, airline, or lifestyle brand, we’ll help you plot the route from vision to results. And when your journey calls for extra creative skills, we tap into our trusted network of “Wanderers” — top-tier specialists we’ve worked with for years.
With over a decade of experience across brand and agency landscapes, we know that great social media doesn’t happen by accident, it’s planned, purposeful, and rooted in a deep understanding of your audience.
Our Playbooks distill complex strategies into clear, actionable guidance. From platform-by-platform recommendations and content pillars to tone of voice, posting frequency, and platform best practices, we give your team a detailed map they can follow with confidence.
We also provide training to bring those strategies to life — empowering in-house teams to create, post, and engage with intention.
The result is a strategic foundation that sparks creativity, removes uncertainty, and gives you the confidence to navigate social media with purpose.
Melissa Ariganello
Wanderer behind Wandering